Senior Manager, Marketing Communications Permanent

Company description:

Singapore Telecommunications Ltd

Job description:

Responsibilities:

• Develop and execute GTM plans for Singtel core consumer products, to support the business goals. This includes engaging our customers across multiple touch points, from online to retail.
• Aligning other marketing functions to drive brand awareness, positioning & communication guidelines for all marketing programs and campaigns.
• Co-create marketing plans with other marketing functions to acquire new / existing customers within the relevant segment.
• Monitoring the full funnel marketing statistics to evaluate the effectiveness of the marketing strategies/plans in place and to enable data-driven marketing.
• Develop full year planning for core products that include communication strategies, media strategies and A&P budget.
• Key stakeholder in improving branding imagery, aligning brand guidelines across other marketing functions.
• Full accountability in supporting key business drivers KPIs that include Gross Adds, churn, net adds, ARPU, revenue for Singtel core products.
• To manage & guide the team on the operations, time to market and performance marketing tracker/reports.

Requirements:

• Degree in marketing and/or communications
• 7-10 years in digital marketing/communications experience.
• Good understanding of digital ads that includes creation, formats & copywriting.
• Good understanding of marketing funnel to evaluate the effectiveness of campaigns across omnichannel business.
• Good experience in ATL & BTL marketing activities.
• A strong believer & executioner of customer-oriented marketing.
• Deep understanding of driving consumer perception & behaviour via marketing communications.
• Experience in a retail environment, FMCG or any fast-paced industries which are consumer-facing.