We’re looking for a candidate to fill this position in an exciting company.
Lead a small team that is high performing and highly collaborative to develop a strategic CRM framework for Ubisoft AAA and AA titles to meet company objectives and player experience goals
Manage the creation and execution of highly personalized, multi-channel CRM campaigns and drive continuous improvements to individual channel strategies, dynamic content and player journeys
Partner with the Audience Management team to create robust segmentation strategies to optimize retention, monetization, and engagement
Track, report and improve upon actual performance metrics of individual campaigns and strategic KPIs for retention, engagement and customer lifetime value. Be accountable for the final performance of the campaigns themselves
Structure A/B and/or multivariate tests to optimize campaigns and develop a testing strategy for channel and audience metrics
Close collaboration with Brand, Media, Analytics, Data Science, Audience Management, and Digital Marketing Teams
Coordinate regularly with international stakeholders, and work daily with counterparts in other offices in execution of work and tasks.
Partner with CRM Operations team and Business Intelligence teams regarding data planning and flows, and optimize processes for campaign execution leveraging the CRM Martech stack
Be a caring leader who mentors and coaches your team, and help foster a positive working environment across the organization
CRM experience with demonstrated success in multi-channel direct digital marketing
Experience leveraging Marketing Technology to drive improvements in personalization, content targeting, audience segmentation, etc.
Demonstrable expertise in CRM or other digital marketing channels using multi-channel customer communications
A strong understanding and background in marketing communication principals and best practices
Excellent communication skills, with the desire to setup and build cross team collaboration
Solid organizational and project management skills, including ability to manage and prioritize multiple projects, deadlines and work streams
Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking