Senior Manager, CRM Strategy Permanent

We’re looking for a candidate to fill this position in an exciting company.

• Lead a small team that is high performing and highly collaborative to develop a strategic CRM framework for Ubisoft AAA and AA titles to meet company objectives and player experience goals
• Manage the creation and execution of highly personalized, multi-channel CRM campaigns and drive continuous improvements to individual channel strategies, dynamic content and player journeys
• Partner with the Audience Management team to create robust segmentation strategies to optimize retention, monetization, and engagement
• Track, report and improve upon actual performance metrics of individual campaigns and strategic KPIs for retention, engagement and customer lifetime value. Be accountable for the final performance of the campaigns themselves
• Structure A/B and/or multivariate tests to optimize campaigns and develop a testing strategy for channel and audience metrics
• Close collaboration with Brand, Media, Analytics, Data Science, Audience Management, and Digital Marketing Teams
• Coordinate regularly with international stakeholders, and work daily with counterparts in other offices in execution of work and tasks.
• Partner with CRM Operations team and Business Intelligence teams regarding data planning and flows, and optimize processes for campaign execution leveraging the CRM Martech stack
• Be a caring leader who mentors and coaches your team, and help foster a positive working environment across the organization

• CRM experience with demonstrated success in multi-channel direct digital marketing
• Experience leveraging Marketing Technology to drive improvements in personalization, content targeting, audience segmentation, etc.
• Demonstrable expertise in CRM or other digital marketing channels using multi-channel customer communications
• A strong understanding and background in marketing communication principals and best practices
• Excellent communication skills, with the desire to setup and build cross team collaboration
• Solid organizational and project management skills, including ability to manage and prioritize multiple projects, deadlines and work streams
• Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking