Regional Marketing Manager Permanent NEW

The employer is a Japanese MNC.

• Responsible for the development of our Company’s brand in Asia from strategic positioning to execution and market rollout to achieve business objectives.
• Develop brand and services toolkits to support Asia studios to localize brand materials.
• Provide content support for various areas of marketing including but not limited to digital campaigns, social media, and physical branding.
• Focused on acquiring and retaining clients through the management of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, webinars, content syndication, email, social, lead nurturing, channel marketing and analytics, for the best marketing outcomes.
• Provide short and long-term market forecasts, reports, and trends to assist business development in the acquisition of clients.
• Partner and support sales teams with promotional activities.
• Plan and implement business meetings and trade shows.
• Manage the Asia marketing budget in accordance to our Company’s guidelines and brand objectives.
• Ensure all external communication events, materials and messages (press conferences and releases) are in line with our Company’s direction and local regulations.

• Bachelor’s degree in Marketing or related field of study.
• Strong and broad marketing experience including managing events and digital marketing budgets.
• Prior track record in creating and running campaigns with demonstrated success in increased revenue.
• Management of brand guidelines and assets, as well as creative copywriting skills.
• Experience in developing and executing marketing campaigns for at least two markets in Southeast Asia and China.
• Able to lead and influence cross-functional and regional teams.
• Good communication, presentation (in English and Mandarin to liaise with Mandarin-speaking associates) and interpersonal skills with customer-oriented mindset.
• Possess a high level of integrity & discretion.
• Self-driven personality and team player.
• A passion for gaming in various game genres will be advantageous.
• Willing to travel