Responsible for the development of our Company’s brand in Asia from strategic positioning to execution and market rollout to achieve business objectives.
Develop brand and services toolkits to support Asia studios to localize brand materials.
Provide content support for various areas of marketing including but not limited to digital campaigns, social media, and physical branding.
Focused on acquiring and retaining clients through the management of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, webinars, content syndication, email, social, lead nurturing, channel marketing and analytics, for the best marketing outcomes.
Provide short and long-term market forecasts, reports, and trends to assist business development in the acquisition of clients.
Partner and support sales teams with promotional activities.
Plan and implement business meetings and trade shows.
Manage the Asia marketing budget in accordance to our Company’s guidelines and brand objectives.
Ensure all external communication events, materials and messages (press conferences and releases) are in line with our Company’s direction and local regulations.
Bachelor’s degree in Marketing or related field of study.
Strong and broad marketing experience including managing events and digital marketing budgets.
Prior track record in creating and running campaigns with demonstrated success in increased revenue.
Management of brand guidelines and assets, as well as creative copywriting skills.
Experience in developing and executing marketing campaigns for at least two markets in Southeast Asia and China.
Able to lead and influence cross-functional and regional teams.
Good communication, presentation (in English and Mandarin to liaise with Mandarin-speaking associates) and interpersonal skills with customer-oriented mindset.
Possess a high level of integrity & discretion.
Self-driven personality and team player.
A passion for gaming in various game genres will be advantageous.