A Marketing Tech Lead is, first and foremost, a technologist. Made up of one-part IT geek and one-part integrated marketing expert, this hybrid professional straddles the fence between both worlds, which today are really one and the same.
The rise of technology has shifted the focus to include the embrace of new digital disruptors. The role will have substantial impact on the success of digital product acquisitions to meet established business targets. The incumbent will be responsible for implementing and leveraging on digital insights & various marketing tools to identify opportunities to drive incremental online conversions and online user experience. The role is a leadership role and will work with a team.
Strategy and Business:
Experience and Strategy
Technical Skills :
Personal and Organizational Skills