We’re looking for a candidate to fill this position in an exciting company.
Serve as the main representative to Sembcorp Power business unit to drive KPIs, develop and execute marketing plans to support the business and achieve desired outcomes
Responsible for developing and delivering clear marketing communication strategies for the business unit within targets markets and to meet strategic objectives:
Plan and execute campaigns to drive customer acquisition
Build brand awareness through various media outlets
Develop and implement content marketing strategy
Work with various multimedia outlets to promote products/services
Implement sound digital marketing strategies to achieve KPIs
Measure and obtain customer insights across channels to compliment marketing efforts
Collect and analyse market research data via analytic tools (Google Analytics, Trends, Similar web)
Identify and define audiences to improve business performance
Provide strategic input to business plans and documenting SOPs for processes
Work collaboratively with various stakeholders to identify potential strategic partnerships to increase brand awareness & offer integrated energy solutions
Manage retainer service with Creative and Media Agencies on assigned budget
Manage brand, market and product positioning for Sembcorp Power on its primary channels and also other channels such as corporate website and email newsletters etc.
BA/BS degree with a minimum of 8 years’ relevant experience, in a fast-paced environment with Communications, Marketing, Digital Media or PR or equivalent practical experience.
Experience in planning annual marketing roadmap and manage budget. Ability to conceptualize and plan integrated marketing plan for both consumer and businesses to drive online conversions.
Experience in digital marketing (SEM/SEO, Display advertising, Social media, content marketing, Google web and app Analytics)
Knowledge and experience in using marketing related platforms such as; Microsoft Dynamics (Click Dimension, CRM), Shortstack, Google Analytics (360 is a plus), Google Trends/ Similar Web, Mail Chimp, WordPress
E-commerce and/or FMCG marketing background will be a plus