Head of Marcom Permanent

We’re looking for a candidate to fill this position in an exciting company.

• Leading digital / traditional media strategy development in line with regional direction e.g., content, message, communication channels, target audience to ensure effective execution to support marketing campaigns,
• Ensuring all consumer-facing programs / offers are consistent with the omni-channel expectations of our consumers
• Developing a public relations / affiliate consumer engagement strategy to enhance brand perception for selected brands and customer awareness in alignment with overall Marketing and organizational strategies
• Collecting, measure, evaluate and report quantitative and qualitative data from all regional/local events and campaigns; owns post-event and campaign ROI analysis and maintain and monitor lead flow through the pipeline

• Proven track record in strategic program management, campaign execution, channel marketing programs, and field marketing
• Experienced in working with multiple territories, multiple priorities, and in a fast-paced environment with minimal local resources
• Ability to effectively work under tight deadlines, multi-task and manage projects independently
• Knowledge and understanding of marketing funnel and opportunity tracking, metrics and ROI
• Experience in forecasting, managing budgets, allocating and optimizing spend across tactical channels
• Experienced in working independently within the region and function
• Has an open, friendly, collaborative approach
• Demonstrates resourcefulness in leveraging resources and managing by influence
• Business travel is required for this position 30-40% (post COVID)
• Bilingual in English & Mandarin or Malay, written and spoken; highly desired