We’re looking for a candidate to fill this position in an exciting company.
Lead the innovation and development of high performing digital acquisition product strategies, inclusive of coordinate new product launches within the channel, limited time offers, as well as any other critical online marketing efforts in support of the team’s digital acquisitions targets.
Partner with digital program managers on reporting, tracking and forecasting to help evaluate program performance across all digital acquisition channels, aiding in the development of future strategies.
Collaborate with business partners to grow efficiencies and effectiveness in our acquisition channels through innovation in strategy, targeting, delivery, process and new capabilities.
Help design and monitor critical channel processes and procedures. Ensure 100% successful completion rate of any/all audits (both internal and external)
Coordinate the ideation, cross functional alignment, and implementation efforts (strategy setting, business targets, initiative prioritization, etc) required to support portfolio strategies within the digital acquisition channel
Partner with the cross functional team in designing, developing, and implementing the critical capabilities needed to enable material, step function growth within Digital Acquisitions next year and beyond
Maintain an extreme focus on detail while coordinating the organization’s compliance regarding key regulatory controls.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
10+ years business experience, particularly in direct response, digital marketing
Familiarity with the current state of digital marketing, with ability to provide insight on future digital marketing opportunities Experience in marketing project management beneficial. Must be familiar with basic reporting, credit cards profit/loss models, and fundamental analytic tactics.