Head/Lead of CRM – Marketing (APAC) Permanent

We’re looking for a candidate to fill this position in an exciting company.

• Work closely with regional and local stakeholders to prioritise CRM efforts and develop experimentation strategy
• Manage Regional CRM budget. Advise the countries on CRM budget allocation, based on data-driven insights and past campaign performance
• Own CRM KPIs and revenue, as well as specific business goals around CRM strategies. Identify additional KPIs where needed. Be able to measure and attribute the effectiveness of the campaigns to the efforts put by the CRM team
• Work closely with Data Science to ensure constant CRM innovation
• Be able to identify and scale CRM processes regionally by automating, regionalising or outsourcing campaign management processes
• Constantly stay informed with best in class acquisition, retention and advocacy practices

• MBA/MSc or related programs preferred
• Minimum 10+ years of direct CRM experience. At least 5+ years in managing a high-performing team
• Exceptional communication and project management skills
• Strong analytical skills and good with numbers
• A people leader with a track record of inspiring, nurturing and grooming talented individuals
• Hustler, action-oriented and can-do attitude
• Experience in leading teams that manage high volume CRM/performance marketing/digital marketing/growth campaigns in digital companies