Essence | Head of Strategy APAC Permanent

We’re looking for a candidate to fill this position in an exciting company.

• Build and grow senior client relationships by demonstrating big picture thinking – become the client’s consultant (not limited to campaigns and briefs, but business, communication including content and media), in particular Marketing Directors and CMOs
• Evangelize the practice and its value proposition internally and externally
• Take the lead in developing/ co-authoring briefs for key clients
• Identify key audiences – sizing and profile using data points, to determine whether given audience can achieve the client’s business objective
• Within the aligned audience(s), identify key human truth (insight) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying and how it should be behaving in media to drive the change in perception/ behavior (from/ to)
• Set budget allocation – topline between online/ offline & key channels identified for each in order to hit the objective
• Analytics: to consult on measurement/ learning agenda, consult on learning & implications, and take the learning and apply to the next project
• Client Service: day to day counterpart from insights into the client’s needs and upcoming projects
• Planning: most collaboration happens here. Work together to develop budget scenarios from which Planning can develop tactical media plans, ensure strategy stays a “common thread” throughout tactical planning and idea presentations

• At least 15 years of relevant experience (marketing, media, strategy, research, insight)
• Proven strong senior client relationships in past roles
• Strong understanding of media planning (possible past life). Offline understanding a big plus
• Strong understanding of APAC markets – media, audiences and culture.
• Ability to drive market and audience research tools, feed insights into the planning process
• Ability to drive the integrated communication process, integrating offline and online as well as emerging digital/ social platforms and technologies
• Refine and implement Strategy/ Planning tools by collaborating with the global and regional counterpart
• Strong pov on where the wider marketing industry is going
• Experience in managing teams, including training, individual growth and development plans