Citi’s Asia Consumer Bank serves more than 120 cities in 17 markets across Asia and Europe. Citi offers a diversified range of products ranging from retail banking, wealth management, insurance, mortgage, Citi branded cards and loans to our 17 million clients. With more than a century of enviable brand and market leadership, we are competitively well-positioned to grow a high-quality customer base that benefits most from our capabilities.
Citi’s Asia Consumer bank is amid a significant transformation to leverage data, digital, and mobile technologies to drive a better, more cost-effective, customer experience. Reaching our desired end-state of a forward compatible, data-driven enterprise will require significant technology, process, organizational, and cultural change. This role will be a critical role to partner with each of our business areas to leverage data and analytics to uncover and drive value.
Reporting directly to the Head of Marketing Analytics – APAC & EMEA, this role will lead the end-to-end digital analytics function with strong focus on mobile app channel to drive digital sales and build the best digital customer experience. This role will work closely with Regional Digital Sales & Marketing team, Digital Customer Experience team and country teams across Asia and Europe to drive all digital sales initiatives across all product lines for the Consumer Bank: Retail Banking, Wealth Management, Deposit Products, Insurance, Mortgage, Credit Cards, Personal Lending and more.
Key Responsibilities of the Role
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