NTUC Enterprise Co-operative Limited is the holding entity and single largest shareholder of the NTUC group of Social Enterprises. We aim to create a greater social force to do good by harnessing the capabilities of the social enterprises to meet pressing social needs in areas like health and eldercare, childcare, daily essentials, cooked food and financial services. Serving over two million customers, NTUC Enterprise wants to enable and empower all in Singapore to live better and more meaningful lives.
The NTUC Enterprise Centre of Excellence for Data, Digitalisation and Technology leads the transformation of the NTUC Social Enterprises by leveraging digital technologies to become more nimble, adaptable and innovative in today’s digital age.
The marketing technology team sits at the heart of NTUC Centre of Excellence to drive marketing automation and personalization for all NTUC social enterprises.The team exists to build a proprietary campaign management system to automate the digital marketing operations and personalize the ad delivered to individual customer on both owned media and external media such as Google and Facebook. The system is powered by Python, connecting open source software, vendors, in-house backend and adnetworks via API, and driven by rule system and machine learning model. We aim to take away all the heavy-lifting and repetitive operation from marketers and let them focus on the real marketing – innovation, customer journey and creatives. We believe marketing should be treated and built like a product, driven by data in an automated fashion and always be relevant to customers.