We’re looking for a candidate to fill this position in an exciting company.
Lead consumer researches to develop qualified brand concept, benefit and claims that addresses Japanese consumers’ unmet needs
Connect with Japanese local partners, stakeholders and suppliers to drive P&G business initiatives
Lead creative agencies to develop communication ideas and execute TV copy production crafted/customized for the cultural nuances of Japanese consumers
Build initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.), and deploy/guide Japan delivery team for execution
Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team
Identify the best solution of supply chain to manage the product cost within affordable level
A college degree (Bachelor’s or Master’s degree, preferably with some business focus)
5-10 years of relevant work experiences
Excellent forward-thinking, strategic and fearless leadership skills
Strengths with strategic and analytical thinking
An ability to drive innovation and brand growth
Strong ability to communicate and team capabilities
You are business proficient in the Japanese language and possess strong market knowledge of Japan as the role requires local consumer understanding to develop brand equity and marketing strategies for Japan Market