Assistant Vice President, Customer Engagement Analyst Permanent

Assistant Vice President, Customer Engagement Analyst

Posting Date: 19-Nov-2021

Location: Singapore, Singapore, SG

Company: United Overseas Bank Limited

About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices.
Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department
We are building and expanding the best digital bank in ASEAN.

Traditional retail banking is changing rapidly, and will change even more in the next 10 years. We fundamentally rethink the retail banking strategy, business model and proposition, to stay relevant and keep up with the challenges that lie ahead in this rapidly evolving landscape.

TMRW (pronounced as “tomorrow”) empowers the digital generation with a full suite of banking solutions through a smart, mobile-only app. Our mission is to build and expand the best digital bank in ASEAN. Launched in Indonesia and Thailand as the first mobile only digital bank by United Overseas Bank (UOB) in ASEAN, TMRW offers innovative and simple solutions to help customers stay one step ahead of their finances. Our business model is powered by next-generation artificial intelligence, machine learning, data analytics, user interface design and smartphone capabilities. These include our own digital technology innovations as well as solutions provided through our collaboration with FinTech partners. We embrace a competitive strategy that focuses on customer intimacy, measured by net-promoter-score (NPS).

Since launch, TMRW has won many awards in total, including: Best Digital Bank in ASEAN, Best Digital Bank for Customer Experience and Best Bank for Millennials.
As we enter our next phase of growth, we are looking for entrepreniurial and open minded team players who are keen to learn, enjoy taking on multiple roles, and willing to step out of your comfort zone.
You will be the catalyst of change for UOB and be part of our exciting roadmap in the next chapter of growth. Get ready for an exciting career path in a start-up environment that is diverse and fast-paced, where you will have the opportunity to be engaged in transformative programs, and collaborate with business, and technology teams as well as regional and country stakeholders. We believe in empowering our people, giving them autonomy and ownership of what they do and their successes.
Join us to transform the future of banking and make banking simple, transparent and engaging!

Assistant Vice President, Customer Engagement Analyst

Job Responsibilities

Job Role
Reporting into Head of Digital Banking Group Data, Analytics and Portfolio Management. We are seeking an experienced Senior Data Analyst to support our MI/BI reporting requirements for Group Senior Leadership and in-country Leadership Teams along with tracking Customer Engagement Activity Performance across UOB South East Asia Markets.
You are likely to have a bachelors or master degree in Business Analytics or Computer Science and consider yourself to be a creative thinker and problem solver when it comes to data reporting and analytics.
We are looking for candidates that not only have the ability to produce accurate and concise management and marketing reports but also has the intellect to derive meaningful insights and actionable recommendations.
You are likely to have good stakeholder relationship management skills, a good team player and collaborator. Comfortable in building relationships and with the support of your Data & Analytics Team, you will have personal responsibility for providing Data & Analytics services for a select number of stakeholder groups including the Sales, Strategy and Customer Engagement Teams.
You are likely to have five to ten years’ experience, working in either in Management Consulting or client side positions preferably in retail banking or financial services but not essential.

Scope & Responsibilities
• Stakeholder relationship management, including Sales, Strategy & Local Market Marketing Teams and Group Technology Teams
• MIS & Analytics
o Defining KPI Frameworks, build sustainable data model and designing intuitive Dashboards.
o Produce a variety of custom reports to support group marketing teams, regional teams, executive leadership
o Drive key insights. Highlight key business opportunities, risks and effectively communicate the findings with actionable recommendations to business leaders verbally and in presentations
o Consolidate business performance data across multiple regions to create a unified view for business review and better decision making
• Customer Engagement
o Creation of clear Campaign coding taxonomy to facilitate on-going activity performance measurement.
o Defining KPI Frameworks, build sustainable data model and designing intuitive Dashboards.
o Apply statistical tools/models to perform advanced data analytics, identify key underlying drivers for growing customer engagement and business opportunities, and recommend a clear action plan going forward.
o Behavioral segmentation based on customer journey, profiles, transaction patterns, and app activities that will lead to highly personalized customer insights.
o Work with in-country team to identify the suitable parameters for campaign Lead generation and to track the effectiveness of the campaigns.
• Motivated, proactive, creative problem solver not afraid to challenge conventions and help drive positive business change.

Job Requirements

Candidate Profile
• 5+ years of relevant work experience of Data Analytics and or Data Science
• In-depth knowledge of digital banking and other traditional banking products.
• Knowledge on Hadoop Eco-system. Well-versed in understanding the data model, sql concepts and executing scripts using programming Languages (HQL, Python, Spark, SQL / Hue Cloudera / R or MS-R etc.)
• Good knowledge in Data Modeling Concepts, effective in requirement elicitation, data staging and analytic
• Analytical mind with sound business insights. Ability to translate the business problems and requirements into analytics solutions.
• Good at storytelling, visualizing data via different lenses. Knowledge on reporting tool (Qlik Sense and or Microsoft Power BI).
• Ability to build and maintain good rapport with internal and external customers communicating ideas and concepts with an end result of increased sales and profitability while handling situations with confidence, tact and resourcefulness.
• Assist Data Analytics Product Owners with data models, which includes building predictive models and basic Customer Segmentation
• Certification in Adobe Analytics / Campaign tool is a plus.
• Able to deal with multiple stakeholders and work in parallel.
• Knowledge of web measurement technologies: Website analytics software (e.g. Adobe, Google Analytics and AppsFlyer) will be added advantage.
• Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast paced environment.

Be a part of UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate’s age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a difference.