Asset Management, Marketing Associate for SEA, Singapore Permanent

Role Description:

Given the evolving market landscape and emerging technologies, it has become increasingly important to adopt a client-centric marketing approach to deliver our brand proposition and investment capabilities effectively. Success in this role will demand strategic marketing and strong digital and analytical abilities .

The Senior Marketing Associate will work with stakeholders across Business and Functions to support business growth aligned with strategic business and marketing priorities . The role will also cover a diverse range of marketing activities from brand building to client engagement initiative. This role will be based in Singapore.

Key Responsibilities:

• Develop customer strategies aligned with the business and marketing priorities
• Compile meaningful data analysis and reporting to facilitate evaluation and decision making
• Drive data driven solutions and ensure end-to-end implementations
• Provide relevant data points and insights to enable objectives setting, targeting, program design and evaluation for marketing campaigns and activities
• Conduct research, market/industry/competitive analysis, and identify internal capability gaps and opportunities/options for marketing strategy
• Support the execution of marketing communications programs using a variety of initiatives to drive business impact including:

• Supporting content for strategic initiatives and key themes
• Events and conferences management – support the development of strategy, content, supporting materials and provide onsite assistance when required
• Thru-the-line marketing campaigns – campaign management from end to end including stakeholder management, vendor management, content management and performance management
• Digital and innovation marketing – create stronger impact on client engagement and business results through digital initiatives, piloting new ideas and innovation
• Marketing project / program management aligned with the broader regional marketing agenda and priorities as and when needed

• Be part of the advocacy in a collaborative culture and establish a high-performing team to aim high for the biggest impact and results
• Support local / regional / global projects as and when needed

Qualification

• Bachelor’s degree or equivalent in any discipline
• Minimum 6 years of marketing experience within the financial services industry
• Attention to detail. Meticulous and is able to manage well under pressure
• Strong marketing background with relevant industry experience preferred
• Possess diverse marketing experience covering financial services (asset management experience is a plus)
• Hands-on experience with digital & social, content and data-driven marketing
• Excellent verbal, written, visual presentation, and interpersonal communication skills
• Excellent project management, multi-tasking and collaboration skills
• Ability to work independently
• An effective team player, able to work with people of all levels
• Has a high level of self-motivation, with strong integrity and ethics
• Alongside fluent English, business fluent verbal and written Mandarin Chinese language skills are preferred as the job holder will frequently interact with mainland Chinese clients