We’re looking for a candidate to fill this position in an exciting company.
In charge of shaping the market, assessing, promoting and monitoring demand with disciplined tracking of KPIs and fast implementation of mitigation plan whenever required.
Provide weekly, monthly and quarterly tracking and reporting for marketing activities launch. Provide analysis and recommendations to improve market traction
Work with APAC Medical and Clinical Affairs to continuously understand changes in clinical claims and develop relevant marketing content.
Product training both internal and external stakeholders
Lead local competitive intelligence and make appropriate strategies to counter competitor’s strategies
Work with internal and external stake holders including 3rd Party Vendors to create marketing assets as per channel/segment/business requirements.
Be responsible for all internal approvals from all relevant stakeholders for all the marketing assets being created.
Analyse & identify market opportunities & changes through market research, global trends & KOL engagement and propose a respective action plan.
Design, propose and direct marketing strategy to build the brand and generate consumer demand.
Responsible for A&P management for the Self-Test business, leading the execution of the business plans across diverse domains and focusing on key growth drivers to help grow top and bottom line.
Work with the local market activation managers to plan the local marketing strategy, brand line objectives and execution plans
Education: Bachelor and Master’s degree, preferrable in Marketing and specialisation in Retail Marketing.
Marketing Expertise : Demonstrated success as a marketing lead in a regional role, with at least 10 years’ experience. Strong experience in handling over-the-counter products across Asia Pacific. Must have strong experience in planning and running digital marketing and e-commerce campaigns.
Strategic thinking: Ability to develop prioritisation strategies and allocate resources between B2B, B2C and HCP channels by market depending on local market needs
Communication Skills: Strong communication skills to gain internal support for strategic and tactical initiatives and achieve group consensus in a team environment.
Negotiation Skills: Strong negotiation skills with stakeholders.
Collaboration: Strong ability to collaborate with various stakeholders in the organization and with external partners
Entrepreneurial spirit : The ability to excel and thrive in an individual contributor role, and working with limited budgets in a fast paced start-up-type environment.